Walmart pulls Juneteenth ice cream from shelves after backlash on social media.
The ice cream contained a red velvet swirl of cheesecake flavors and urged buyers to “share and celebrate African American culture, liberation and lasting hope.”
Many have accused Walmart of using the federal holiday as a marketing scheme.
WRAL News found the item at a Raleigh Walmart, but the ice cream was not in the system at check-out and was not available for purchase. One of the employees said they would be throwing ice cream outside.
WRAL’s Chris Lovengwood reached out to Walmart with several questions, such as whether proceeds from ice cream sales were planned to go to charitable organizations when the ice cream was still in stock.
Juneteenth, or June 19, is the oldest national observance of the abolition of slavery in the United States.
The day is intended to commemorate the end of slavery in Texas, who were not freed until two years after Abraham Lincoln’s Emancipation Proclamation.
Traditionally, festivities consisted of barbecues, music, prayers, and church services. As blacks moved from Texas to other areas across the United States, the tradition spread across the country.
In 2021, Governor Cooper and Mayor Mary Ann Baldwin declared June 19 the eleventh day in North Carolina and in the city of Raleigh.
Slavery did not end on Juneteenth. In some cases, slave owners withheld information about the freedom of black Americans, and others refused to release their slaves until they were forced to.