Twitter wants to reinvent itself, by merging the old with the new

The Bluesky project will eventually allow the creation of new curation algorithms, which will show different tweets at the top of users’ timelines than the private Twitter algorithm. Dorsey said it would give users more choices about the types of content they viewed, and could allow Twitter to engage with other social media services.

Bluesky caught the attention of several technologists who were already working on decentralization. Soon, small groups of them met with Mr. Agrawal and Mr. Dorsey on Sunday to discuss the project, according to two participants who spoke on condition of anonymity to discuss private meetings, while the others exchanged ideas in Online chat room.

Some Bluesky participants suggested a single app that streams across all of their social media feeds. Others wanted custom algorithms that could, for example, prevent them from seeing spoilers about their favorite TV show. Some have focused on making their online identities portable, so that an account can be transferred between social media companies the way a phone number can be transferred from AT&T to Verizon.

“One of the things Bluesky will do is streamline and filter experiences that are independent from those offered by social media companies,” he said. Tim Braya pioneer of Internet software and a former vice president of Amazon participated in some of the discussions.

Cryptocurrency developer Jay Graber was chosen in August to lead the Bluesky organization. And in February, Mrs. Graber announce That the project had been officially registered as a public utility company and was building a prototype.

Two people familiar with the conversations said the project caught the attention of engineers at Reddit, who had initial discussions with Twitter engineers about how their sites might one day interact, but that the companies haven’t formally agreed to any plans to work together.

Some skeptics believe Twitter is jumping on the Web 3 bandwagon, joining a modern movement in technology to transform many services, including social media, into so-called blockchain technology. But executives say Twitter caters to an overwhelming number of users, while following the decentralization mandate that Mr. Dorsey put before him. He left the CEO position In November.