December 3, 2022

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Taylor Swift’s Ticketmaster fiasco is an ordering error, Liberty Media CEO says

Taylor Swift's Ticketmaster fiasco is an ordering error, Liberty Media CEO says

Now we have bad bots.

CEO, Liberty Media, Long live the nation The largest contributor, he defended the event promoter against calls for it to be scrapped after a storm of glitches and site failures during this week’s Ticketmaster sales of Taylor Swift’s upcoming tour.

Live Nation is sympathetic to the fans who couldn’t get tickets, Greg Maffei said on CNBC’s “Squawk on the Street” Thursday. “It’s a Taylor Swift job. The site was supposed to open up to 1.5 million verified Taylor Swift fans. We had 14 million people visiting, including bots, that aren’t supposed to be there.”

Maffei said TicketMaster sold more than 2 million tickets on Tuesday and that demand for the Swift “could have filled 900 stadiums”.

“This has exceeded all expectations,” he said, explaining that much of the demand centered on the fact that Swift hasn’t toured since the 2018 “Reputation” stadium tour.

Liberty Media owns interests in a wide range of media and entertainment interests. On Thursday, she announced she would He partied with the Atlanta Braves of Major League Baseball In stock backed by assets. Liberty also said it would create a new stock called Liberty Live, which would include its stake in Live Nation.

Live Nation, which merged with Ticketmaster in 2010, owns She has long faced criticism about her size and power in the entertainment industry. People ramped up their complaints this week when tickets for Taylor Swift’s upcoming IRA tour sold out in advance on the Ticketmaster website. The company was Forced to extend the pre-sale After fans flocked to the site, causing disruptions to the site and slow queues.

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Maffei has also defended Live Nation against concerns from lawmakers and activists that Ticketmaster and Live Nation are abusing their power in the marketplace. One staunch objector to the decade-old company’s merger is Rep. Alexandria Ocasio-Cortez, DNY, who tweeted Tuesday that Live Nation and Ticketmaster should be disbanded.

“While AOC may not like every element of our business, it is interesting that AEG, our competitor, who is the promoter of Taylor Swift, chose to use us because we are, in fact, the largest and most effective ticket seller in the world,” Maffei said. “Even our competitors want access to our platform.”

Activists argue that because Live Nation controls 70% of the ticket market and live event venues, competitors don’t have much choice about where to sell their tickets and have called on the Department of Justice to cancel the 2010 merger.