October 2, 2022

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Chipotle water cup candle making fun of lemonade thieves

Chipotle water cup candle making fun of lemonade thieves
The Burrito chain launched a candle in honor of National Lemonade Day which falls on Saturday this year, According to a press release. The candle makes fun of customers’ habit of sneaking some free juice by “accidentally” filling a free glass of water with lemon juice instead.

The statement explained that the limited-edition soy candle is designed to look exactly like a glass of chipotle water and is scented with the scent of lemonade.

And a bonus for lemonade lovers: Each candle comes with a promo code that you can redeem for free lemonade at your local Chipotle restaurant.

Distinguished Chipotle fans can purchase a candle for $28 on the company’s merchandise website while supplies run out.

The brand admitted the lemonade trick before, Twitter“At this house we love and appreciate people who don’t put lemonade in their water glasses” in 2018.

For Chipotle, it seems that the real point of playing in the Water Glass is not so much to reduce lemonade theft as to connect with fans.

“Social is the number one destination for us to listen and interact with our huge fans,” said Chris Brandt, chief marketing officer of Chipotle, in the statement. “When they see this playful tribute to social chatter and fan behavior, they feel more connected to Chipotle.”

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